No model is better than its inputs. Here are ours — swap them for yours.
When you request the clinic-specific version, we replace each row below with your actual numbers from your PMS or CRM and re-run the projection.
When organic passes paid. Month-by-month, no hand-waving.
Hedges we write into every forecast, so the downside doesn't surprise you.
Not guaranteed
Search rankings are probabilistic. The projection is a forecast, not a promise — and the engagement is month-to-month so the decision stays in your hands every month.
Not linear
Organic acquisition has lumpy onset. Expect a slow first quarter, then a step-change. Paid fills the valley in the interim.
Not universal
Ultra-competitive metros (NYC, LA, SF) take 2–3 extra months to reach inflection. We flag this in every audit.
Not a replacement for brand
Organic is the acquisition chassis. Reputation, doctor credentials, and clinical outcomes still determine the consult-to-package close rate.
What the math looks like at real clinics.
Alpine Longevity, Austin
Ranked #1 for "rapamycin doctor Austin" in 42 days. Now cited in Google's AI Overview for the query.
Meridian Wellness, Denver
Captured 17 of 20 tracked metro queries for peptide therapy and NAD+ IV within one quarter.
Horizon Health
Organic clicks from evidence-based content surpassed paid acquisition by month five.