TRT & hormone clinic marketing that survives Google's health restrictions.
Most agencies get TRT clinic ads disapproved by day three. We've spent five years figuring out what actually ranks and converts in this regulated category.
Real intent. Real cities. Ranked, cited, and booked.
A sample of live queries we own for TRT and hormone-clinic clients. Each one puts a cash-pay patient on a calendar — without tripping Google's medical-policy filters.
Three things eating your TRT pipeline that aren't about traffic.
Your Google Ads keep getting disapproved for medical claims
You've stopped trying. Half the testosterone keywords in Google's medical-policy taxonomy are landmines, and most agencies don't know which words flip the auto-disapproval. So they pull back, you lose the channel, and the only TRT clinics still advertising are the ones that figured the policy out.
Roman, Hims, and Hone Health are eating your local SEO and your branded search
Mail-order telehealth giants are outranking local TRT clinics — even for queries that explicitly include a city name. They've productized the funnel, structured every page the way Google reads medical Q&A, and bought their way into every directory and review site Google trusts. Beating them takes a different playbook than 'more blog posts.'
Your site doesn't communicate medical credibility — so patients aren't sure if you're legit
Google ranks medical sites on whether they look like a real, credentialed clinic — and patients use the exact same signals to decide if you're trustworthy. Most TRT sites have no doctor bios, no medical reviewer signature, no clinical references, no real provider photos. Both Google and the patient on your homepage notice.
One engagement. Five layers built for the hormone category.
Compliance-aware TRT/HRT/BHRT content
Testosterone, peptide therapy, HCG, AI inhibitors, sermorelin — written so it ranks without flipping Google's medical-policy auto-disapproval.
Citations in ChatGPT and Google AI
Get cited when patients ask AI 'where to get TRT in [city]' or 'best TRT clinic for men over 40.' Structured the way the engines actually quote.
Medical-credibility signals on every page
Doctor bios with credentials, medical reviewer signoffs, primary-source citations on every protocol page. The trust markers Google rewards on health sites.
Per-protocol service pages
TRT, HRT, BHRT, peptide therapy, HCG, post-cycle therapy — each page tuned to the exact intent its query carries.
Compliance-aware ad copy support
We won't run your paid, but we'll flag what flips Google's medical-policy auto-disapproval and what doesn't. Save your agency the rejected-ad cycle.
Three commitments most generic medical-SEO agencies can't make.
We know what Google will and won't approve in the hormone category
Five years of running ads and SEO content for TRT clinics has given us a working map of which exact phrases trigger Google's medical-policy auto-disapproval, which trigger manual review, and which pass clean. We structure pages and ads so they rank without policy reviews.
Medical credibility compounds your rankings over time
Once Google trusts your site as a real medical authority, every new page you publish ranks faster. We build that trust deliberately — doctor bios with credentials, medical reviewer signoffs, primary-source citations on every protocol page. Six months in, your new pages start ranking in days, not months.
We work with telehealth-only, brick-and-mortar, and hybrid TRT clinics
Each model has a different SEO playbook. Telehealth needs national content and a page per state; brick-and-mortar needs Google Maps results and a complete Google Business Profile; hybrid needs both running in parallel. We've shipped all three.
Three phases. Built for the medical category. Every step shows its work.
A national telehealth practice that flipped paid into organic by month five.
Horizon Health
National telehealth practice. Organic clicks from compliance-aware TRT and longevity content surpassed paid acquisition by month five.
Summit Performance, Austin
Ranked #1 for 'TRT clinic near me' and built a TRT evidence page now cited in ChatGPT.
Meridian Wellness
Captured 17 of 20 tracked metro queries — including TRT and hormone optimization — within one quarter.